Web.Search.Social Marketing Podcast
WSS #0010: BLOG > The Difference Between Magical Thinking And Actual Marketing

Read the full article at http://www.websearchsocial.com/the-difference-between-magical-thinking-and-actual-marketing/


WSS #0009: Marketing Fails, Bad Blog Posts And The Importance Of Keeping Your Profiles Current

This is Episode 9 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we revisit the U2 “marketing fail” in light of an article written by Web.Search.Social friend Jessica Ann and ask whether it’s really a fail and then we throw our two cents in about a couple of other marketing topics that will help you control and protect your online brand.

In This Episode We Talk About

  • Whether the U2 marketing fail really was and what that means for small business.
  • How marketers are getting lazy with their content and failing to provide real value to their blog readers.
  • Why it’s so important to keep your social profiles current.
  • And more conversation about online vanity and why some people simply refuse to put a photo of themselves online.

Links & Resources

 

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WSS #0008: Porn, Plagiarism And Protecting Your Content With Jonathan Bailey

Have you ever worked hard on a blog post only to find that someone else had pilfered it wholesale and reprinted it on their site without permission from you?

That really burns our buns!

On this episode of our podcast we talk with plagiarism consultant Jonathan Bailey about all types of content and what you can do to protect your intellectual business property.

In This Episode We Talk About

  • Why most people wouldn’t steal your car but have no problem lifting your content.
  • The recent “celebrity scandal” and what that means for privacy and content theft.
  • Whether or not you need a “Copyright” symbol on your site and when you should consider legally registering copyrighted content.
  • How to get your stolen content removed from an infringing site, including how to file a DMCA request.
  • And more interesting topics like music parody and porn!

Links & Resources

Learn more about Jonathan Bailey, the Copyright 2.0 Show and plagiarism issues at plagiarismtoday.com.

Visit copyright.gov for more about your legal protections and to legally file a copyright.

File a DMCA takedown with Google

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WSS #0007: BLOG > The Only Buzzword You Must Eliminate From Your Marketing Vocabulary

Read the full article at http://www.websearchsocial.com/the-only-buzzword-you-must-eliminate-from-your-marketing-vocabulary/


WSS# 0006: BLOG > My Credit Card Or Yours? Your Marketing Relies On Smart Financial Decisions.

Read the full article at http://www.websearchsocial.com/my-credit-card-or-yours-your-marketing-relies-on-smart-financial-decisions/


WSS #0005: Oh, The Outrage! The Reality Of Trying To Please Everyone With Your Marketing

This is Episode 5 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Just recently Apple announced a new iOS update and as part of a PR collaboration with the rock band U2, Apple added a free copy of U2’s latest album onto Apple users’ iPhones.

While some of you may be thinking, “Cool, free stuff!” others were outraged by the fact that Apple did something “without their permission”, even if that something was giving away a free album.

Thus opens the conversation in this podcast about good marketing gone bad and when you should and shouldn’t run in to pick up the pieces.

In This Episode We Talk About

  • Whether planting a free album onto an iPhone is as egregious as it sounds.
  • How that applies to small business marketing.
  • One of our biggest email fails ever.
  • When it’s time to rethink a strategy and when it’s time to sit tight.
  • And more ideas about what makes marketing effective or not.

 

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WSS #0004: BLOG > Business Card Marketing: Titles Don’t Matter Except When They Do

Read the full article at http://www.websearchsocial.com/business-card-marketing-titles-dont-matter-except-when-they-do/?


WSS #0003: Beer. Guacamole. And Writing A Great Email Marketing Campaign with Mike Brooks.

This is Episode 3 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

You’ve probably heard the phrase, “The money is in the list.” But if you still think email marketing is dead and you’re both disappointed and confounded by low open rates (or worse, you don’t know what you open rate is) then today’s podcast episode will set you straight.

We talk with Mike Brooks of Nuclear Chowder marketing about how to write an email that people will open and read.

In This Episode We Talk About

  • Why subject lines are so important.
  • Why a 3% or 5% or 10% or even 40% open rate isn’t good enough.
  • How to catch people’s attention so they’ll actually open your email.
  • What NOT to do once you get them to open it.
  • And more great stuff like whether design matters, what to do about colors and fonts and whether it’s ok to “go negative”.

Links & Resources

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WSS #0002: BLOG > Here’s Why Hello Kitty Is Your Biggest B2B Marketing Ally

Read the full article at http://www.websearchsocial.com/heres-why-hello-kitty-is-your-biggest-b2b-marketing-ally/

Direct download: 0002-blog-heres-why-hello-kitty-is-your-biggest-b2b-marketing-ally.mp3
Category:marketing -- posted at: 12:00am EDT

WSS #0001: Ryan Hanley, Shut Your Big Fat Face

This is the premier episode of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

We started this podcast because we want to challenge the marketing status quo and help business owners and marketers think past blueprints, “secrets” and 10-steps to the ways that they can really use web, search and social marketing to move their businesses forward.

In This Episode We Talk About

  • How we got started.
  • Why we decided to jump into the podcasting waters.
  • What that means for you and what you can expect to learn and hear.
  • And how you really know when you’re creating content that works.

We also thank a few amazing and special people who helped us along the way.

  • Cynthia Sanchez of Oh So Pinteresting for inspiring us to stop thinking about podcasting and actually do it.
  • Mike S. Brooks of Nuclear Chowder Marketing who has been on-call for months to answer logistical questions and talk us off the ledge when things got a little scary.
  • Chris Curran of Fractal Recording who let us coopt his studio so we could get some behind-the-scenes experience and who graciously spent hours of his time helping us set up our equipment.
  • Dan Cristo and Dino Dogan of Triberr who supported us from the beginning and even helped fund some of our equipment.
  • And Ryan Hanley of Content Warfare who is the gold standard to which we aspire.

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up within the next few months.

Direct download: 0001-ryan-hanley-shut-your-big-fat-face.mp3
Category:marketing -- posted at: 12:00am EDT

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