Web.Search.Social Marketing Podcast
WSS #0024: Content Curation Drives Us Nuts, Apple Makes Life Difficult But Wine Saves The Day

This is Episode 24 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Get your noise-dampening headphones ready because in this episode we crack out the bleep button. Ralph is on a warpath about Apple and I get on my soapbox about content curation. But in the end it’s all good because we wrap up with a fun lesson in wine and marketing.

In This Episode We Talk About

  • Why “change for the sake of change” has Ralph all riled up
  • Why the “80/20” rule doesn’t apply to social media and how content curation is the lazy way out when it comes to marketing
  • The importance of a good visual identity
  • And more about wine and superfans (with special thanks to Melanie Kissell for being one!)

Links & Resources

The Ihnatko Almanac

Your Hangover Was Not Epic. Not Epic At All. Written by Superfan Melanie Kissell

Backhouse wine


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