Wed, 26 November 2014
For the full article visit http://www.websearchsocial.com/put-some-fun-into-your-day-your-business-depends-on-it
Direct download: 0037-blog-put-some-fun-into-your-day-your-business-depends-on-it.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 24 November 2014
![]() This is Episode 36 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. It’s Thanksgiving time here in the U.S. and that means we’re gearing up for a nice four-day-long food coma. We were planning on taking the week off but then there were too many things to talk about so here we are. Whether you enjoy this at work or over a slice of pie, we wish you a happy holiday! In This Episode We Talk About
Links & Resources
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Direct download: 0036-thanksgiving-marketing-mashup-social-plugins-seo-mindset-the-value-of-free-and-whole-lot-of-thankfulness.mp3
Category:marketing -- posted at: 12:00am EDT |
Thu, 20 November 2014
This is Episode 35 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. They say the best time to plant a tree is 20 years ago… and the best moment for change is now. But when it comes to marketing your business, the best time to start is… before you start! If that sounds weird, don’t worry. We’ve got you covered in this episode of the Web.Search.Social Marketing Podcast because we talk with web marketing professional Sarah Peters about how to plan, prep and get ready-and-set so you can GO when it’s time to start. In This Episode We Talk About
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Direct download: 0035-the-best-time-to-start-marketing-is-before-you-start-marketing-find-out-how-with-sarah-peters.mp3
Category:marketing -- posted at: 12:00am EDT |
Tue, 18 November 2014
For the full article visit http://www.websearchsocial.com/is-your-website-generating-leads-fix-these-things-now-to-improve-your-chances/
Direct download: 0034-blog-is-your-website-generating-leads-fix-these-things-now-to-improve-your-chances_mixdown.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 17 November 2014
This is Episode 33 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones. If you want to get off center and see results from your marketing, this is for you. In This Episode We Talk About
Links & Resources
Our List of 10(ish) IdeasListen to the episode for the full scoop.
Bonus #1: lead with your customers, not with tactics or strategies Bonus #2: think more narrowly about advertising Extra Bonus #1: make marketing part of your process Extra Bonus #2: recognize that marketing doesn’t produce immediate results
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Direct download: 0033-here-are-10-ish-ideas-that-will-make-2015-your-best-marketing-year-ever.mp3
Category:marketing -- posted at: 12:00am EDT |
Thu, 13 November 2014
![]() This is Episode 32 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50.
Snuggle up in your comfy chair and settle in for a good yarn. Today we talk to story spinner, tale teller and podcast protagonist Téa Silvestre about how, when and why to tell your business story. I don’t know about you but I’ve got a nice cup of tea with honey and a couple of chocolate chip cookies. What’s your favorite way to enjoy a story?
In This Episode We Talk About
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Direct download: 0032-once-upon-a-time-there-was-a-podcast-about-storytelling-for-business-with-protagonist-tea-silvestre.mp3
Category:marketing -- posted at: 12:00am EDT |
Tue, 11 November 2014
![]() For the full article visit http://www.websearchsocial.com/seo-or-searrrgh-search-optimization-pitfalls-and-conundrums-that-you-need-to-be-aware-of/
Direct download: 0031-blog-seo-or-searrrgh-search-optimization-pitfalls-and-conundrums-that-you-need-to-be-aware-of.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 10 November 2014
This is Episode 30 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we thank you, Fred, for keeping us going by pointing out the madness in marketing. Today’s madness comes courtesy of a Fred who pointed out one marketer’s opinion that “it’s ok to hate marketing.” Well, we have a field day with that and thus follows a conversation and a bit of a rant about high pressure, disingenuous marketing. In This Episode We Talk About
Links & ResourcesJohn Lee Dumas, Entrepreneur on Fire podcast Lessons from (and about) Public Speaking by Brett Cohrs Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up.
Direct download: 0030-you-dont-have-to-hate-marketing-or-run-marketing-campaigns-that-make-people-hate-you.mp3
Category:marketing -- posted at: 12:00am EDT |
Thu, 6 November 2014
This is Episode 29 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we welcome Cynthia Sanchez, mother of the Web.Search.Social Marketing Podcast and Pinterest marketer extraordinaire. You can’t go two pins across the internet without seeing Cynthia pop up and for good reason – when it comes to marketing your business on Pinterest, she has all the insight, advice and know-how you need. In This Episode We Talk About
Links & Resources
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Direct download: 0029-marketing-can-be-oh-so-pinteresting-with-cynthia-sanchez.mp3
Category:marketing -- posted at: 12:00am EDT |
Wed, 5 November 2014
Visit http://www.websearchsocial.com/attack-your-biggest-social-marketing-challenges-with-mavsocial/
Direct download: 0028-blog-attack-your-biggest-social-marketing-challenges-with-mavsocial.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 3 November 2014
This is Episode 27 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast. Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions. Then it’s all email all the time. In This Episode We Talk About • The results of a recent email test we performed. • Why segmenting your email list is important. • What segmentation means and how you can go about doing it, even if you have a mess of a list. • Plus we read our first official poem and talk about December’s upcoming giveaways so be sure to listen for all the good stuff! Links & Resources Our first official Web.Search.Social poem, brought to you by Melanie Kissell: This is a tale of content curation The new opium of the web nation
The 80/20 rule beats like a drum Here to say it's dumb, dumb, dumb
Content curation is an empty calorie drink Gulp it down and watch your business sink
The practice itself is deceptive and lazy It's not good marketing, it's downright crazy Where To Listen
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Direct download: 0027-how-to-run-an-email-campaign-make-mistakes-and-still-win-business.mp3
Category:marketing -- posted at: 12:00am EDT |