Web.Search.Social Marketing Podcast
WSS #0027: How To Run An Email Campaign, Make Mistakes And Still Win Business

This is Episode 27 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.

Rain down confetti because this is a big one. Our first official poem sent in by a very special fan who inspired us to create this most noble of positions.

Then it’s all email all the time.

In This Episode We Talk About

   The results of a recent email test we performed.

   Why segmenting your email list is important.

   What segmentation means and how you can go about doing it, even if you have a mess of a list.

   Plus we read our first official poem and talk about December’s upcoming giveaways so be sure to listen for all the good stuff!

Links & Resources

Our first official Web.Search.Social poem, brought to you by Melanie Kissell:

This is a tale of content curation

The new opium of the web nation


The 80/20 rule beats like a drum

Here to say it's dumb, dumb, dumb


Content curation is an empty calorie drink

Gulp it down and watch your business sink


The practice itself is deceptive and lazy

It's not good marketing, it's downright crazy

Where To Listen


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