Tue, 23 December 2014
![]() If you’d like to read the article or get my Arroz con Pollo recipe, visit ButterAndBeast.com.
Direct download: 0049-blog-adapt-and-reinvent-the-good-the-bad-and-the-delicious.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 22 December 2014
This is Episode 48 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. We planned to take two weeks off but then the microphone jumped in front of us and said, “Record me!” And that led to a somewhat un-marketing-ish conversation about chocolate, bear burgers and other food-and-beverage related things. Hey, it’s the holidays! In This Episode We Talk About
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Let us know if you'd like to be a guest in 2015 - ask us a question, throw us a challenge or tell us your story!
Direct download: 0048-happy-wholidays-from-the-web-search-social-marketing-podcast.mp3
Category:marketing -- posted at: 12:15am EDT |
Thu, 18 December 2014
![]() This is Episode 46 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today’s episode is a follow-up to last week when we talked about the things you need to get in order if you want an effective business continuity plan. But what if you don’t have a business continuity plan and you lose your site? You have no backup… no access… your online business is paralyzed and you’re about to fly into a panic just thinking about all those lost pages and hundreds of blog posts… gone. Stop, take a deep breath and listen to this podcast. We talk about how we helped restore our new client’s site from nothing and what you can do if this happens to you. In This Episode We Talk About
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Direct download: 0046-stop-the-bleeding-what-to-do-if-you-lose-your-website-to-an-unethical-developer-or-other-disaster.mp3
Category:marketing -- posted at: 12:00am EDT |
Thu, 18 December 2014
This is Episode 47 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994. She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out! And if you’d like a chance to win an autographed copy of the book, enter here by Friday December 19th. In This Episode We Talk About
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Direct download: 0047-passion-and-business-go-together-like-chicken-and-waffles.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 15 December 2014
![]() This is Episode 45 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online. We also delve into the difference between a good product and a bad product. In This Episode We Talk About
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Direct download: 0045-marketing-products-the-good-the-bad-and-the-nebbish-sponsored-by-mike-brooks-and-the-omg-formula.mp3
Category:marketing -- posted at: 12:00am EDT |
Thu, 11 December 2014
![]() This is Episode 44 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we talk to Aaron Wood, a graphic designer most recognized online for his social media and pop culture propaganda posters. We’re big Aaron fans if you can judge by the number of his posters that line our office walls. Aaron’s story is unusual but the lessons we learned can be applied to any business. They include things like “be nice” and “make friends”. Enjoy our conversation and if you love his artwork as much as we do, enter our giveaway to win one of his propaganda posters. Winners will be chosen on Friday December 12th so hurry and enter now! In This Episode We Talk About
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Direct download: 0044-designer-aaron-wood-on-building-a-social-media-empire-with-posters-propaganda-and-popularity.mp3
Category:marketing -- posted at: 12:00am EDT |
Wed, 10 December 2014
For the full article visit http://www.websearchsocial.com/good-search-engine-marketing-may-be-bad-for-you/
Direct download: 0043-blog-good-search-engine-marketing-may-be-bad-for-you.mp3
Category:marketing -- posted at: 12:00am EDT |
Tue, 9 December 2014
For the full article visit http://www.websearchsocial.com/how-do-i-get-more-traffic-to-my-website/
Direct download: 0042-blog-how-do-i-get-more-traffic-to-my-website.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 8 December 2014
This is Episode 41 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer. Website? Gone. Email? Gone. Google Analytics? Gone. So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled. In This Episode We Talk About
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Direct download: 0041-in-case-of-emergency-break-glass-or-use-this-online-business-continuity-plan.mp3
Category:marketing -- posted at: 12:00am EDT |
Thu, 4 December 2014
![]() This is Episode 40 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. Today we welcome Bryan Kramer to our podcast and we're admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you. In This Episode We Talk About
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Direct download: 0040-fun-joy-and-excitement-you-can-have-all-that-and-great-marketing-too-get-inspired-by-bryan-kramer.mp3
Category:marketing -- posted at: 12:00am EDT |
Tue, 2 December 2014
For the full article visit http://www.websearchsocial.com/im-writing-a-ton-of-great-content-but-not-getting-leads-why/
Direct download: 0039-blog-im-writing-a-ton-of-great-content-but-not-getting-leads-why.mp3
Category:marketing -- posted at: 12:00am EDT |
Mon, 1 December 2014
This is Episode 38 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics? Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book! In This Episode We Talk About
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A new poem by Melanie Kissell:
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Direct download: 0038-all-i-really-need-to-know-about-marketing-i-learned-from-being-human.mp3
Category:marketing -- posted at: 12:00am EDT |