Web.Search.Social Marketing Podcast
WSS #0049: BLOG > Butter & Beast Presents ‘Adapt and Reinvent: The Good, The Bad, and The Delicious’

If you’d like to read the article or get my Arroz con Pollo recipe, visit ButterAndBeast.com.

Direct download: 0049-blog-adapt-and-reinvent-the-good-the-bad-and-the-delicious.mp3
Category:marketing -- posted at: 12:00am EST

Happy WHOlidays From The Web.Search.Social Marketing Podcast

This is Episode 48 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

We planned to take two weeks off but then the microphone jumped in front of us and said, “Record me!” And that led to a somewhat un-marketing-ish conversation about chocolate, bear burgers and other food-and-beverage related things. Hey, it’s the holidays!

In This Episode We Talk About

  • Our latest delicious Klout perk
  • Our friend Téa Silvestre’s Butter & Beast project
  • The best kind of chocolate
  • What it was like to spend an evening with a mixologist
  • Plus we have the first official Web.Search.Social snort and we thank you, Fred, for being the best audience a podcast could ask for.

Links & Resources

Let us know if you'd like to be a guest in 2015 - ask us a question, throw us a challenge or tell us your story!

Direct download: 0048-happy-wholidays-from-the-web-search-social-marketing-podcast.mp3
Category:marketing -- posted at: 12:15am EST

WSS #0046: Stop The Bleeding! What To Do If You Lose Your Website To An Unethical Developer Or Other Disaster

This is Episode 46 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today’s episode is a follow-up to last week when we talked about the things you need to get in order if you want an effective business continuity plan.

But what if you don’t have a business continuity plan and you lose your site? You have no backup… no access… your online business is paralyzed and you’re about to fly into a panic just thinking about all those lost pages and hundreds of blog posts… gone.

Stop, take a deep breath and listen to this podcast. We talk about how we helped restore our new client’s site from nothing and what you can do if this happens to you.

In This Episode We Talk About

  • Where to start if your website suddenly and unexpectedly disappears
  • How to mitigate loss in Google (and other search) rank
  • We also announce a new official position for the Web.Search.Social Marketing Podcast: The Villain, aka “Some Dude”

Links & Resources

 

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WSS #0047: Passion And Business Go Together Like Chicken And Waffles

This is Episode 47 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we talk to Clare Price, self-published author of Web of Betrayal, a cyber thriller set in the dinosaur days of the internet – 1994.

She not only self-published but created her own publishing house to do it. And she took on all of the marketing and promotion herself. How did she do it? Join us to find out!

And if you’d like a chance to win an autographed copy of the book, enter here by Friday December 19th.

In This Episode We Talk About

  • How to combine passion and business sense to achieve your dreams
  • Why you shouldn’t be discouraged if your book sales slow down and what to do instead
  • The “be everywhere” approach and how it can help you get the word out about your book (or product… or service… or anything!)
  • And more fun stuff about the evolution of technology and how you can use it to create a multimedia experience around your own book, product or service

Links & Resources

 

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Direct download: 0047-passion-and-business-go-together-like-chicken-and-waffles.mp3
Category:marketing -- posted at: 12:00am EST

WSS #0045: Marketing Products: The Good, The Bad And The Nebbish, Sponsored By Mike Brooks And The OMG Formula

This is Episode 45 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.

We also delve into the difference between a good product and a bad product.

In This Episode We Talk About

  • The difference between Mike’s product and the ones we’ve recently slammed for being poor quality
  • How to hook people in your marketing language to get them closer to a sale
  • When it’s ok to say that your product is worth $9,876 but you’re giving it away for free
  • The wrong way to start developing a new information product
  • And more about whether or not it’s ok to make promises, how and when

Links & Resources

 

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WSS #0044: Designer Aaron Wood On Building A Social Media Empire With Posters, Propaganda And Popularity

This is Episode 44 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we talk to Aaron Wood, a graphic designer most recognized online for his social media and pop culture propaganda posters. We’re big Aaron fans if you can judge by the number of his posters that line our office walls. Aaron’s story is unusual but the lessons we learned can be applied to any business. They include things like “be nice” and “make friends”.

Enjoy our conversation and if you love his artwork as much as we do, enter our giveaway to win one of his propaganda posters. Winners will be chosen on Friday December 12th so hurry and enter now!

In This Episode We Talk About

  • The importance of recognizing opportunity even when it comes from unexpected places in unexpected ways
  • How word of mouth can propel your business in ways that no marketing tactic can match
  • Why you need to engage people, build meaningful relationships and more about taking a genuine approach to marketing

Links & Resources

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WSS #0043: BLOG > Good Search Engine Marketing May Be Bad For You

For the full article visit http://www.websearchsocial.com/good-search-engine-marketing-may-be-bad-for-you/

Direct download: 0043-blog-good-search-engine-marketing-may-be-bad-for-you.mp3
Category:marketing -- posted at: 12:00am EST

WSS #0042: Blog > How Do I Get More Traffic To My Website?

For the full article visit http://www.websearchsocial.com/how-do-i-get-more-traffic-to-my-website/

Direct download: 0042-blog-how-do-i-get-more-traffic-to-my-website.mp3
Category:marketing -- posted at: 12:00am EST

WSS #0041: In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

This is Episode 41 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer. Website? Gone. Email? Gone. Google Analytics? Gone.

So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.

In This Episode We Talk About

  • The ways that disaster can strike and take your business with it
  • How to protect yourself from an unethical developer, natural disaster or other emergency
  • What you need to know so that in the event of a crisis you can minimize the impact on your business.

Links & Resources

 

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WSS #0040: Fun, Joy And Excitement… You Can Have All That And Great Marketing, Too. Get Inspired By Bryan Kramer.

This is Episode 40 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we welcome Bryan Kramer to our podcast and we're admittedly superfans so we felt kind of shy and giddy and elated all at once. We had a fun and enlightening conversation about what it really means to be social online, why you need to bring the joy and plenty more to inspire you.

In This Episode We Talk About

  • Why you need to keep the fun in social media
  • How to be human and give people online the best of who you are
  • What it means to have a "social body language"
  • How to make the "unplanned planned unplanned" work in your business and more unique things you won't hear anyone else say but Bryan!

Links & Resources

 

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For the full article visit http://www.websearchsocial.com/im-writing-a-ton-of-great-content-but-not-getting-leads-why/

 

Direct download: 0039-blog-im-writing-a-ton-of-great-content-but-not-getting-leads-why.mp3
Category:marketing -- posted at: 12:00am EST

WSS #0038: All I Really Need To Know About Marketing I Learned From Being Human

This is Episode 38 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics?

Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book!

In This Episode We Talk About

  • Yet another down side to content curation that makes it impossible for people to get to know and like the real you
  • The importance of keeping the social in social media
  • Why the most important time to be marketing is when you have too much business
  • The underrated value of being a good human being
  • Plus pie, poetry and more!

Links & Resources

A new poem by Melanie Kissell:

I gobbled up too much turkey

I'm proud I passed on the pie

Glad the gravy had no lumps

Plugin problems make me cry

 

Tweets without your Twitter handle

Equate to turkey without stuffing

The quality's declining on freebies

I'd rather they offer me nothing

 

The Marketing Game Changer Kit

Is the exception to the rule

Relinquish your email address

Your marketing tummy will be full

 

I cannot consume another piece

Of crusty stale SEO cake

As long as I'm garnering leads

I don't care about Google's first place

 

I'm thankful for this podcast

I love you guys so much

The content here is yummy

I can never devour enough!

 

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