WSS #0041: In Case Of Emergency Break Glass (Or Use This Online Business Continuity Plan)

This is Episode 41 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we get serious and talk about a scenario we encountered last week when a new client had his site shut down by a vengeful developer. Website? Gone. Email? Gone. Google Analytics? Gone.

So we decided to talk about business continuity from the standpoint of protecting your business online. There are a lot of pieces to keep straight so on top of talking about all the things you need to think about, we’ve also put together a Business Continuity Planning Worksheet as part of the Marketing Game Changer Kit that you can download and use so that in the event of a crisis you won’t find your online business crippled.

In This Episode We Talk About

• The ways that disaster can strike and take your business with it
• How to protect yourself from an unethical developer, natural disaster or other emergency
• What you need to know so that in the event of a crisis you can minimize the impact on your business.

Links & Resources

• Our preferred domain registrar hover.com
• Sign up to get the Marketing Game Changer Kit and download the Business Continuity Planning Worksheet (plus a bunch of other marketing resources)

 

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