Web.Search.Social Marketing Podcast

If you listen to our podcast you may have heard us mention Triberr at least once! Seems like it’s about time that we talk with Dino Dogan, founder and CEO. But that’s not all. We’ve got our first in-studio visit by a SuperFred, also known as Dino’s prettier other half, Jillian Jackson. They came for the arroz con pollo and stayed for the podcast. We had a lot of fun and a great conversation about blogging and content.

In This Episode We Talk About

  • Whether or not it’s sexist when a man shortens a woman’s name and why interpersonal relationships are about calibration
  • The importance of building relationships AFK (away from keyboard)
  • How we can tap into our storytelling nature as human beings to blog for business
  • The difference between sharing, stealing and curating content (it’s not always as clear cut as you might think!)
  • Where platforms like scoop.it and paper.li fall on the strategy spectrum
  • Why blogging gets a bad rap (think Doritos and basements)
  • Why traffic doesn’t matter and what does
  • One super blogging strategy that will help you close business
  • Where Triberr fits into this conversation about blogging and content
  • Plus we crunch chips, talk about guacamole, make up the word “flignark” and ask ourselves, “WWDD?”

Links & Resources

Your Marketing Action Item

Start a blog! If you have a blog, start an experiment. Choose one person you want to reach, one person you want to convert into a customer and write a blog post for that specific person. You don’t have to name the person, but you do have to answer a question or tackle a topic that matters to them.

Or, experiment with other people’s content (or OCP as Dino calls it). Try embedding their videos into your blog posts to enhance and support your own content (and build those relationships!)

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up.

Direct download: 0065-blogging-content-creation-and-marketing-mindset.mp3
Category:marketing -- posted at: 12:00am EDT

WSS #0063: BLOG > It's Time To Consider Your Business Super Fan Bubble

Read the related article at http://www.websearchsocial.com/63

Direct download: 0063-blog-its-time-to-consider-your-business-super-fan-bubble.mp3
Category:marketing -- posted at: 12:00am EDT

WSS #0062: If You Park Your Website In The Driveway Your Marketing Won’t Go Anywhere

Show Notes

Did you buy the BMW of websites then park it in the driveway? Do you sit there now, watching it go nowhere? Well we’re here to tell you that it’s time to change that! Today we tackle the question of whether we, as a company even want to build websites anymore unless we can provide real marketing value and not just a “one off widget”. And we share our thoughts with you on how you may need to change your mindset about your own web presence.

In This Episode We Talk About

  • Whether Facebook limits the posts you see on your newsfeed from friends and family vs brand pages (great question asked by #superfred Betty)
  • What we’re adding next to the Marketing Game Changer Kit (thanks to #superfred Greg)
  • Why having a website isn’t enough and may actually diminish your authority
  • The importance of having a “big picture” mindset when it comes to your website
  • And more about iterating and getting the most out of your web presence

Your Marketing Action Item

  1. From Carol Lynn: look around you right now and find something in your environment that looks interesting. Keep an open mind about what “interesting” means – even a paint splotch has character! Snap a photo of whatever you find, add a caption (describe the photo, share a thought or comment, make a joke) and post it to all your social networks. Don’t forget to add the hashtag #superfred!
  2. From Ralph: spend less time on email. Decide which emails are high priority and deal with those - save the rest for later. Don’t answer every email, especially if someone hasn’t asked for a reply. Only check your email twice a day so you can be more efficient. If you can, delegate the email to someone else to answer. And if it’s something you can do or answer in a few seconds (or minutes) then do it now and don’t delay!

 

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WSS #0061: Relationship Building With Authentic, Intelligent and Responsible Social Media

Show Notes

It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media.

In This Episode We Talk About

  • What you should – and shouldn’t – be talking about on social media (and where politics falls on the spectrum)
  • How to be your authentic self and why that doesn’t mean that you need to be the same person on every network
  • Whether a Facebook personal profile or a business page is the best place to do business
  • Why you need to automate while recognizing the dark side of automation
  • Plus we ask tough questions like, “Should you be positive online?” and “Is it ok to accept a LinkedIn invitation from everyone?”

Links & Resources

Your Marketing Action Item

Learn to use Twitter lists! Think about how you can segment your followers (or even people who don’t follow you) so you can connect more effectively. Try Ian’s idea: create a list for prospects, customers and influencers.

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up.


WSS #0060: BLOG > Use This Visual Identity Guide To Make A Splash On Your Website And Social Media

Read the article at http://www.websearchsocial.com/60


WSS #0059: BLOG > Social Media Marketing Myths That Are Costing You Money

To read the article visit http://www.websearchsocial.com/59

Direct download: 0059-blog-social-media-marketing-myths-that-are-costing-you-money.mp3
Category:marketing -- posted at: 12:00am EDT

WSS #0058: Branding, Visual Identity And World Domination. What? Are You Kidding Me?

Today it’s all branding all the time… well, except for the other stuff about hosting and avatars and clones and SuperFreds. But it’s mostly branding! More specifically it's about the visual identity component of your brand, why it’s important and what you as a small business person need to think about.

In This Episode We Talk About

  • What you need to think about when you’re developing a visual identity
  • When obsession with your brand is helpful and when it goes overboard
  • The importance of consistency and why it’s ok to iterate instead of taking on a major overhaul
  • Plus we name a new SuperFred position and thank her for helping us get one step closer to world domination

Links & Resources

 

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Direct download: 0058-branding-visual-identity-and-world-domination.mp3
Category:marketing -- posted at: 12:00am EDT

WSS #0057: In Which Questionable Things Happen With Puppets, Elves And Social Media With Janet E. Johnson

Show Notes

If you don’t know Janet E. Johnson yet then you’re in for a treat. She hosts her own video podcast called Social Media Hangout Time but it’s not just any old podcast – it’s a podcast with a puppet! What better way to make social media lessons memorable than to tell them with a little… panache?

Janet knows more than puppets, though. She’s a social media whiz who gets real about strategy and results. Just the kind of thing we love to talk about! Tune in for great advice and a good time, too.

In This Episode We Talk About

  • The best way to deal with the inevitable technology snafus that happen when you’re doing a hangout, webinar, video or producing other live content
  • The increasing importance of video in your social strategy and what you need to be doing to make it effective
  • Why you can’t expect a real social media return without an ad budget
  • How to be successful with social media without curating content and even without directly promoting your business
  • When it’s time to hire a professional to help or guide you
  • And more about using social media to your advantage even if all you’ve got to share is a photo of a paint splotch on a wall

Links & Resources

 

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WSS #0056: BLOG > Is Your Business Analytics Yours? Probably Not. Here’s Why That’s A Bad Thing.

Read the article at http://www.websearchsocial.com/56


WSS #0055: BLOG > Don’t Hire A Web Developer Or Marketing Company Until You Read This

To read the accompanying article visit http://www.websearchsocial.com/55


WSS #0054: The Marketing Mindset, Professional Crushes And Embracing The Competition

Show Notes

Do you have the right marketing mindset? Before we can talk tactics and even before we can talk strategy it’s important to start with the right mindset. What does that mean? Tune in and we’ll tell you!

In This Episode We Talk About

  • Why you shouldn’t be afraid of the competition and how your competitors can help you instead
  • What you should pay attention to – and not pay attention to – when it comes to metrics
  • The dangers of getting too comfortable with your marketing
  • And more about getting “outside your box”, smiting bad guys and other helpful tips
  • Plus we christen the second official Web.Search.Social villain, aka "Other Dude". Unlike our original villain "Some Dude", Other Dude is solely focused on stealing your content.

Links & Resources

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up.


WSS #0053: Ralph, Carol Lynn And Pam Aungst Are In A Boat. Who Gets Thrown Overboard In The SEO Wars?

Show Notes

SEO sends shivers down many spines and when it comes to search optimization, lots of small business people have one of two reactions: they either obsessively chase down the latest Google rule or they put their heads in the sand and opt out entirely. Well, we’re here to say that you don’t have to do either! Listen as we talk to Pam Aungst of Pam Ann Marketing about what you need to know to make good SEO decisions.

In This Episode We Talk About

  • What SEO means in 2015 (it may not be what you think)
  • The importance of practicing SEO as one component of a holistic marketing strategy
  • What red flags you should be looking for if you’re thinking of hiring an SEO company
  • How you can do SEO even without doing SEO
  • What you can take on yourself and what you definitely should not
  • And more about WordPress SEO, the opportunity costs of learning SEO and why SEO still matters

Links & Resources

 

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WSS #0052: BLOG > What Happens If Your Web Developer Dies? And Other Such Musings.

To read the full article or leave a comment, visit http://www.websearchsocial.com/52


WSS #0051: BLOG > Skip The Marketing Resolutions. Lead With Results Instead.

To read this article or leave a comment, visit http://www.websearchsocial.com/51

Direct download: 0051-blog-skip-the-marketing-resolutions-lead-with-results-instead.mp3
Category:marketing -- posted at: 12:00am EDT

WSS #0050: Start The New Year Right With Cocktails, Instagram And A Positive Attitude Toward Your Customers

Show Notes

Crack out the champagne because we just hit episode 50 of the Web.Search.Social Marketing Podcast! And we’re here thanks to our audience, Fred, who keeps us going with challenges and ideas and some fantastic feedback. We look forward to another year of challenging the status quo and helping you successfully market your business. With some cocktails and chocolate on the side.

In This Episode We Talk About

  • What’s new on the Web.Search.Social Marketing Podcast, including the first Super Fred Shout Out
  • Why we don’t make new year resolutions… except for the few we made
  • The importance of being positive in your communications with customers and how to do that without being either fake or “Pollyanna-ish”
  • Plus we christen a brand new Web.Search.Social position: the Official Pronunciation Teller, bestowed on Super Fred Tammie Rampley

Links & Resources

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up.

 


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