Web.Search.Social Marketing Podcast
WSS #0058: Branding, Visual Identity And World Domination. What? Are You Kidding Me?

Today it’s all branding all the time… well, except for the other stuff about hosting and avatars and clones and SuperFreds. But it’s mostly branding! More specifically it's about the visual identity component of your brand, why it’s important and what you as a small business person need to think about.

In This Episode We Talk About

  • What you need to think about when you’re developing a visual identity
  • When obsession with your brand is helpful and when it goes overboard
  • The importance of consistency and why it’s ok to iterate instead of taking on a major overhaul
  • Plus we name a new SuperFred position and thank her for helping us get one step closer to world domination

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Direct download: 0058-branding-visual-identity-and-world-domination.mp3
Category:marketing -- posted at: 12:00am EDT