Web.Search.Social Marketing Podcast
WSS #0061: Relationship Building With Authentic, Intelligent and Responsible Social Media

Show Notes

It’s a banner day on the Web.Search.Social Marketing Podcast! On this episode we talk with Ian Anderson Gray, a SuperFred with an official Web.Search.Social title, otherwise known as our Chief Executive Research Dude. And Ian doesn’t disappoint. He not only brings real research to bear on the conversation but he inspires us to be authentic (and successful!) on social media.

In This Episode We Talk About

  • What you should – and shouldn’t – be talking about on social media (and where politics falls on the spectrum)
  • How to be your authentic self and why that doesn’t mean that you need to be the same person on every network
  • Whether a Facebook personal profile or a business page is the best place to do business
  • Why you need to automate while recognizing the dark side of automation
  • Plus we ask tough questions like, “Should you be positive online?” and “Is it ok to accept a LinkedIn invitation from everyone?”

Links & Resources

Your Marketing Action Item

Learn to use Twitter lists! Think about how you can segment your followers (or even people who don’t follow you) so you can connect more effectively. Try Ian’s idea: create a list for prospects, customers and influencers.

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