Thu, 16 April 2015
Say cheese! Today we're talking to Paul Scharff, a photographer who specializes in taking photos that help businesses make money. Whether they're product shots or pictures of you and your staff in action, Paul wants to showcase your business so you'll win more customers. So ask yourself, do the photos on your website and in your other marketing materials pull people in, humanize your brand and make people want to do business with you? Listen for some great insights into what photography can do and some tips for doing it yourself when you need to.
In This Episode We Talk About
Links & Resources
Your Marketing Action Item
From Paul: Have a colleague some time in the next three days take photos of you at work – whether you're working on a job site or at your desk. Have that person take photos of you doing your job, talking on the phone with customers, engaging with your work. Take at least half a dozen or more. Wait ten minutes then take a look and think about what photos like those – or even those exact photos – can do for your business rather than not having them.
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Direct download: 0091-picture-perfect-marketing-how-great-custom-photography-can-make-your-business-money.mp3
Category:marketing -- posted at: 12:00am EDT