Web.Search.Social Marketing Podcast
WSS #0152: Curating (Your Own) Content And The Fictitious Line Between Business And Personal

Tea Snobs, Unite!

This episode of the Web.Search.Social Podcast begins with Ralph sharing a pet peeve: people who show up in restaurants with their own tea and ask the waiter for a cup of hot water.

Of course, he then confesses to being that person.

Thanks, Mike Brooks!

Mike is also responsible for turning us on to Simpson & Vail and Tea & Sympathy. He brought us a bunch of loose teas that were quite lovely except now we're in a state of "tea-mergency" because we're running rather low. Hint, hint.

There Is Actually Something Good About The Twilight Books

Ok, yes, that was slightly biased. I read the first book of the Twilight series by Stephenie Meyer (because I had just finished reading the Harry Potter series and someone told me Twilight was just as great – pft!) and it made me want to kill myself so I wouldn't have to read another word.

Slight exaggeration, I'm still alive – but let's say I'm not a fan. However, Ralph brings up something positive that's not related to the story but to the content itself.

Turns out Stephenie Meyer has a new book called "Twilight Reimagined" which is the same story told with the genders reversed. Edward the vampire becomes Edythe, and Bella the.. the… the deadpan dishrag?... becomes Beau.

Sorry, sorry… I know this is not about the story!

So what Ralph says is that despite the book's detractors (hey, haters gonna hate) there is a hungry audience for this content and Stephenie Meyer does a brilliant job capitalizing on her own content by telling the story with a different spin.

So what does this mean for you, the business owner?

It means you don't have to reinvent the wheel with every piece of content you put out there. You don't have to come up with original content every time. You can repurpose and reimagine an old blog post, and old podcast, an old video.

Take the theme and topic and recreate the content with the same core but a new angle, or a new perspective.

It's Kind Of Like… Curating… Your Own Content!

If you don't already know how we feel about "content curation" then you may want to start hereOr here. Or here.

But this is a good kind of curation, because you've spent a lot of time creating your content. Why let it sit in an archive somewhere?

Bring it out. Freshen it up. Update it. Write like the more experienced person you are. Use the content you've already created and spin it into more and more content.

As an added bonus you can repurpose you own content for different platforms to take advantage of different opportunities. Pick a blog post and switch it up a bit from what's on your blog so you can take it to LinkedIn Publisher or Medium or Google Plus or anywhere.

Let's Get Seriously Social

We're adding a new weekly segment to our podcast called The Seriously Social Moment, a snippet of social goodness contributed by Ian Anderson Gray.

This week he goes all out with five reasons why scheduling (or in British, "sheduling") your social media posts is a good thing. I'll sum them up here and you can listen in for the full effect.

  1. You need to find quality content to share. Scheduling gives you time to find it.
  2. You can spend more time running your business.
  3. You can spend more time offline with the important people in your life so you're not obsessively on social media while you're having a good time with your family.
  4. You have more down time to revive and rejuvenate.
  5. You can reach people when they're on social media – even if you're not.

Ian reminds us that scheduling is a big advantage but that doesn't give us license to be a robot. You still need to take time to engage, but scheduling can save you a ton of time to do it!

It's Just Business

Have you heard this one before?

It's nothing personal. It's just business.

The idea has been bugging me for a while, this idea that someone will behave badly and then tell you it's just business.

First of all, this undermines business. It's just business. As if it's not real. It's not real life. So people think that gives them an excuse to do things they would not ordinarily do, presumably, if it weren't business.

Secondly, all it amounts to is an excuse for bad behavior, whether that's failing to pay you, cheating, lying, undermining you. Hey it's just business.

But there is no hard line between business and personal. If your business fails or is hurt, so are you. If you lose money, that affects you. Unless you can tell your mortgage company, "Hey, it's just business…" then what happens in your business affects you, financially at a minimum, and probably emotionally, too.

Unless you're independently wealthy and investing in businesses solely for the sake of making money, chances are that you are personally invested – not just financially invested – in your business.

So when a deal falls through, when a client gets angry, when someone fails to pay you, when a prospect walks away, you can't detach from that. Yes, we try. We all try to maintain that division so we "don't take it personally."

But what is a business, if not people? There is no ethereal "business entity." There are people. And when other people reject us or cheat us and do it in the name of business, it's personal.

Ralph Learns Young

Turns out Ralph had his first run in with bad behavior in the name of business when he was just a kid. He got a job with a friend delivering store circulars door to door to apartment buildings in the Bronx. They delivered hundreds of circulars and when they were finished, the boss said they had delivered to the wrong buildings and he wasn't going to pay them. But they were smart kids, and they looked up the written parameters of the job and pointed out that the buildings they had delivered to were, in fact, the ones they had been instructed to visit.

But that didn't seem to sway the boss, who never paid them and brushed it off by saying, "It's not personal, it's business. I like you guys…"

Well, of course he did. Who wouldn't like free labor?

Strangely, I never heard this story! Not sure I'm glad I did now, because this behavior is truly reprehensible. What "business" did he think he was dealing with that was separate from the kids doing the actual work?


My thought? If you can behave that way in business then that reflects on you. Personally.

The Line Between Business And Personal

In my opinion, there is no line. Your business overlaps with your personal life. It's all life. If you run a business then it's part of you. Chances are you love what you do, or at least like it, a little!

You probably invest a lot of energy and passion into what you do. So as part of you, the whole person, why do we feel so compelled to draw a line?

I've noticed that people tend to want to keep business "off limits" when they're doing personal things. At the dinner table, for example, have you ever been told to leave business aside because "it's family time now" or something similar?

But I like business. Mine and others. I like reading about it, hearing about it, learning about it, debating and imagining and talking about it. So to not be able to do that because it's "other" is just deleting something that is part of who I am.

So for me, I don't think business is 9 to 5 and everything else is "life." I think there is overlap that we can and should enjoy and appreciate.

Ryan Hanley Brings On The Audio

If you haven't read Content Warfare yet, what are you waiting for? If it's audio, well now you have no excuses. Ryan has begun to release chapters of the book as audio on his podcast and today we bring you the intro because it's such a great story.

He talks about his inspiration and why he got started as an entrepreneur. And I just made that sound super boring and ordinary but I promise you it's not.

It's actually a riveting read – or listen – so I highly recommend you enjoy it one way or another.

I don't blow smoke about this book, and even after reading the intro numerous times it still gives me happy chills.

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