This is Episode 21 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

[powerpress]

In today’s episode we button up a few things that have been nagging at us recently, namely ineffective programs, not-so-valuable "products" and the perils of SEO.

Our Sponsor

This episode is sponsored by Cynthia Sanchez and Oh So Pinteresting! Cynthia Sanchez is THE authoritative Pinterest source for small businesses looking to expand their reach on Pinterest and take advantage of this amazing visual tool.

Cynthia is holding a Pinterest workshop designed to teach you how to boost revenue, generate more leads and increase web traffic with Pinterest.

Visit OhSoPinteresting.com to find out more abut the workshop and take your Pinterest marketing up a notch.

In the famous words of Cynthia herself, "Don't just pin it. Do it!"

In This Episode We Talk About

• Why you can't create a valuable product in just two hours.
• What to be wary of when you see offers that sound too good to be true.
• Why SEO is not about minutia.
• And more on long-game thinking and taking a holistic approach to marketing.

Links & Resources

• OhSoPinteresting! website
• The Fractal Stream

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s c

This is Episode 13 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today's episode gets off to a bang as we tackle the subject of SEO, inspired by an article written by an industry-leader that reads like one big contradiction. Search is important for a lot of businesses that rely on it for leads and customers but it's also one of the least forgiving areas when it come to the "try - test - measure - try again" approach. Listen in as we share our thoughts on SEO, the dos, don'ts and definitely nots. We also talk email marketing and more.

In This Episode We Talk About

• Why the article is wrong without being wrong.
• The perils of the DIY approach to SEO and what small businesses should be aware of.
• How we helped one client go from a 3% open rate on his marketing emails to a 37% open rate in one try.
• And more conversation about marketing, two-factor authentication and whether or not it’s time to get divorced.

Links & Resources

• 7 Obsolete SEO Tactics You’re Wasting Your Time On
• The Marketing Game Changer Kit
• This is literally the end of the English language 

Subscribe to be notified whenever we publish new content and to stay in the loop on some new podcasts and other fun stuff that’s coming up.