WSS #0009: Marketing Fails, Bad Blog Posts And The Importance Of Keeping Your Profiles Current

This is Episode 9 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we revisit the U2 “marketing fail” in light of an article written by Web.Search.Social friend Jessica Ann and ask whether it’s really a fail and then we throw our two cents in about a couple of other marketing topics that will help you control and protect your online brand.

In This Episode We Talk About

• Whether the U2 marketing fail really was and what that means for small business.
• How marketers are getting lazy with their content and failing to provide real value to their blog readers.
• Why it’s so important to keep your social profiles current.
• And more conversation about online vanity and why some people simply refuse to put a photo of themselves online.

Links & Resources

• 5 Tips to Not Be Like U2 With Your Marketing
• Dear Jessica Ann, The Release Of The U2 Album By Apple Is Not A Marketing Fail
• Content marketers: It’s time to find a new blogging trend
• Call us at 732-615-0842 and let us know what you think of our voicemail!

 

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