Mon, 3 November 2014
This is Episode 27 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50.
Today is all email, all the time… but before we get down to business we make a very important announcement: The designation of the official Poet Laureate Consultant In Poetry To The Web.Search.Social Marketing Podcast.
Then it’s all email all the time.
In This Episode We Talk About
• The results of a recent email test we performed.
• Why segmenting your email list is important.
• What segmentation means and how you can go about doing it, even if you have a mess of a list.
• Plus we read our first official poem and talk about December’s upcoming giveaways so be sure to listen for all the good stuff!
Links & Resources
Our first official Web.Search.Social poem, brought to you by Melanie Kissell:
This is a tale of content curation
The new opium of the web nation
The 80/20 rule beats like a drum
Here to say it's dumb, dumb, dumb
Content curation is an empty calorie drink
Gulp it down and watch your business sink
The practice itself is deceptive and lazy
It's not good marketing, it's downright crazy
Where To Listen
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Direct download: 0027-how-to-run-an-email-campaign-make-mistakes-and-still-win-business.mp3
Category:marketing -- posted at: 12:00am EDT