WSS #0030: You Don’t Have To Hate Marketing Or Run Marketing Campaigns That Make People Hate You

This is Episode 30 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we thank you, Fred, for keeping us going by pointing out the madness in marketing. Today’s madness comes courtesy of a Fred who pointed out one marketer’s opinion that “it’s ok to hate marketing.” Well, we have a field day with that and thus follows a conversation and a bit of a rant about high pressure, disingenuous marketing.

In This Episode We Talk About

• Why you don’t have to hate marketing to be successful
• How you can market and have integrity, too
• The misconception that marketing “should be” done by some specific (and usually random) rule
• Plus we designate a new position for Chief Executive Research Dude, a most honorable title indeed.

Links & Resources

Ian Anderson Gray

John Lee Dumas, Entrepreneur on Fire podcast

Lessons from (and about) Public Speaking by Brett Cohrs 

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