WSS #0033: Here Are 10(ish) Ideas That Will Make 2015 Your Best Marketing Year Ever

This is Episode 33 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Since our last couple of Monday episodes have been a little rant-ish, we put on our thinking caps today and came up with a list of things that you, Fred, can do to improve your marketing in 2015. There are some practical “do-now” ideas and a few conceptual big-picture ones. If you want to get off center and see results from your marketing, this is for you.

In This Episode We Talk About

• Practical ways to improve your marketing, from email to ads and beyond
• A few ways to adjust your thinking and strategy so you’re focused on the right things
• A couple of dos and don’ts for everything from email to SEO to content and a whole lot more

Links & Resources

• The $5 Logo by by Sacha Greif
• What Kind of Logo Do You Get for $5? follow up by by Sacha Greif
• How To Use Email As A Better Communication Tool by Ralph M. Rivera
• Jessica Rosengard on Twitter (with thanks for sharing Sacha's articles!)

Our List of 10(ish) Ideas

Listen to the episode for the full scoop.

1. Start segmenting your email list
2. Use email more efficiently
3. Reach out to existing customers
4. Decide your website is a function of sales and not IT
5. Keep your pieces connected
6. Understand your marketing from a minimally technical level
7. Spend money in the right places
8. Stop lamenting the days of SEO past
9. Stop trying to tie dollars to tactics
10. Make your marketing about people

Bonus #1: lead with your customers, not with tactics or strategies

Bonus #2: think more narrowly about advertising

Extra Bonus #1: make marketing part of your process

Extra Bonus #2: recognize that marketing doesn’t produce immediate results

 

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