WSS #0038: All I Really Need To Know About Marketing I Learned From Being Human

This is Episode 38 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

As we emerge from a weekend-long pie binge, we reflect on what marketing really means and decide it has a lot more to do with being human than people may think. And what better theme for this week than one that focuses on the human side of marketing and not on the charts, graphs and traffic statistics?

Stay tuned for our Thursday podcast, too, where we talk with Bryan Kramer, author of There is no B2B or B2C: It’s Human to Human #H2H and be sure to enter our giveaway to win an autographed copy of the book!

In This Episode We Talk About

• Yet another down side to content curation that makes it impossible for people to get to know and like the real you
• The importance of keeping the social in social media
• Why the most important time to be marketing is when you have too much business
• The underrated value of being a good human being
• Plus pie, poetry and more!

Links & Resources

• Ryan Hanley’s Content Warfare show (congratulations on 100 episodes!)
• Mike Brooks' Nuclear Chowder Marketing Podcast
• Ralph’s Heat Miser ‘do.

A new poem by Melanie Kissell:

I gobbled up too much turkey

I'm proud I passed on the pie

Glad the gravy had no lumps

Plugin problems make me cry

 

Tweets without your Twitter handle

Equate to turkey without stuffing

The quality's declining on freebies

I'd rather they offer me nothing

 

The Marketing Game Changer Kit

Is the exception to the rule

Relinquish your email address

Your marketing tummy will be full

 

I cannot consume another piece

Of crusty stale SEO cake

As long as I'm garnering leads

I don't care about Google's first place

 

I'm thankful for this podcast

I love you guys so much

The content here is yummy

I can never devour enough!

 

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