WSS #0045: Marketing Products: The Good, The Bad And The Nebbish, Sponsored By Mike Brooks And The OMG Formula

This is Episode 45 of The Web.Search.Social Marketing Podcast, a podcast for small businesses, whether you’re a solopreneur working from your kitchen table or managing a team of 50. 

Today we invited Mike Brooks of Nuclear Chowder Marketing to sponsor our show and talk about his OMG Formula for marketing. We planned to have him on for five minutes but he stayed for the whole show and we had a spirited debate about how to market an information product online.

We also delve into the difference between a good product and a bad product.

In This Episode We Talk About

• The difference between Mike’s product and the ones we’ve recently slammed for being poor quality
• How to hook people in your marketing language to get them closer to a sale
• When it’s ok to say that your product is worth $9,876 but you’re giving it away for free
• The wrong way to start developing a new information product
• And more about whether or not it’s ok to make promises, how and when

Links & Resources

• The Nuclear Chowder Podcast, Episode 60, a conversation about the seminar that led to the OMG Formula
• Another fun episode of the Nuclear Chowder Podcast all about content marketing recorded in the Web.Search.Social studio!
• Visit omgformula.net to learn more about Mike’s marketing program

 

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