Web.Search.Social Marketing Podcast
WSS #0066: The Art And Power Of Being Human On Social Media Plus More On Content Curation And Co-Opting

It’s Freduary! No, we didn’t forget the spellchecker. While the rest of the world goes about their business this February, we here at the Web.Search.Social Marketing Podcast are going to be celebrating Freduary.

What’s Freduary?

Well, it’s an entire month dedicated to all things SuperFred. And if you don’t know what a SuperFred is – or I should say who a SuperFred is, then you’ll have to listen in and join the army.

With special thanks to SuperFred Colleen Conger for kicking us off. It was her brilliant idea and we just ran with it. You’ll find all her links below and I encourage you to connect with her because she’s smart, fun, kind and has a sense of humor that will surprise and delight you.

There are also some additional notes below about some of the things we discussed that took on a life of their own after the mics were turned off. We may come back to some of them in our next episodes but we wanted to keep you in the loop in the meantime.

Welcome to Freduary! Send your messages and tweets tagged with #superfred and we’ll be sure to connect!

In This Episode We Talk About

  • What Freduary is, who SuperFreds are and why we’re celebrating
  • Why we decided that content curation isn’t a marketing tactic for us and isn’t one that we recommend to our clients or audience
  • What we DO recommend instead
  • What it means to be an “influencer” and why it may not be what you think
  • How to connect with people online and build an audience of superfans even if you’re just starting out and don’t feel like you know anyone
  • What we think of a new tool that lets you place a popup with a call to action on websites that don’t belong to you
  • What it takes be “be awesome” online and why it matters
  • Plus we add “pixel alchemist” and “elixir of goodness” to our vocabularies, tell a story of meeting our very own “online celebrity” for the first time and make the global, exclusive announcement of the title and release date of the first episode of Alisa Meredith’s new podcast!

Links & Resources


If you message or tweet them, add the hashtag #superfred so they know you’re part of the army!

Other Stuff

More Other Stuff

We always remind you that you can find us on iTunes at websearchsocial.com/itunes but now we’ve made it easier to find us on Stitcher, too. Visit websearchsocial.com/stitcher to listen there!

And while you’re there, we’d love an honest rating and review. You, our SuperFreds have kept us going, provided inspiration and pointed out the places where we could improve. Keep it coming, we appreciate you!


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