Mon, 9 March 2015
What do old video games, trampolines, social proof, creative inspiration and broken websites have in common? Well… not much, actually, except they all make an appearance on today’s podcast. All things considered, we think we segued pretty well! And we managed to tie it all into marketing, too.
In This Episode We Talk About
Links & Resources
Your Marketing Action Item
From Carol Lynn: Test your website form. First, try to break it. If you’ve got a required field, don’t fill it out… and make sure a proper error message is displayed. Then, once you submit the form, be sure there is a visual cue like a thank you page or message to confirm that the form was submitted. Next, check your email. Make sure the form submission actually reached you. Finally, check (or set up) your autoresponder with a secondary call to action to keep the dialogue going. Do this for every form on your site.
From Ralph: Ask your web developer to audit your website and make sure that all the links on your site are pointing to the right place. Make sure there are no copies of your site anywhere, especially on a development server that may be competing with you.
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Direct download: 0079-the-trampoline-of-social-proof-or-the-vanity-of-numbers.mp3
Category:marketing -- posted at: 12:00am EDT