Web.Search.Social Marketing Podcast
WSS #0083: CRM Frustrations, Marketing Skepticism, Being Yourself And Strong Black Women

Show Notes

Grab a cup of coffee because we’re not fooling around today! We get serious about some sticky topics like thinking critically, “being yourself” online and issues of race in our current culture. Yes, it’s all about business and marketing, and hopefully we’ll make you think a little harder about the bigger impact of what we say and do online.

In This Episode We Talk About

  • The problem with CRM software and why it can be so frustrating for businesses to find the right software
  • How you can make better decisions about the software that you use to support your business
  • The importance of asking questions and challenging anyone you’ve hired to help with your marketing
  • Avoiding scams that could lock you into contracts or siphon off your money or even outright steal your credit card number or personal info
  • What to do when you get conflicting advice about what you should/shouldn’t be doing to market your business
  • Why the mantra to “be yourself” is too often just lip service and how we deal with the haters
  • The “Race Together” campaign started by Starbucks CEO Howard Schultz and the ensuing backlash
  • What we think about the campaign and its relationship to the broader context of social media and the idea of being yourself
  • Plus we debate adding a position on our podcast for Jillian Jackson as the Chief Executive Strong Black Woman, contemplate how easy it is to take someone’s words out of context and decide that not all backlash is bad

Links & Resources

Your Marketing Action Item

From Ralph: Look up the movie Parallels – it’s on Netflix right now – and watch it in prep for Thursday’s podcast where we talk to the writer/producer/director about how he created and marketed his work and where the massive outpouring of love on social media came from.

From Carol Lynn: Send an email to cl@websearchsocial.com about a time you found yourself being criticized or “hated on” for something you posted on your blog or on social media. What did you do about it and how did it affect you?


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