Tue, 18 August 2015
A Very Handsome And Delicious Episode
Ralph got a signed copy with some nice words but I did not! Mike blames it on getting old and says he did sign a copy for me but somehow forgot to put it into the envelope to mail it. Uh-huh.
At least I got to edit and proofread the book. Plus I did write the intro, so technically does that mean I have a book too? Hey, I may as well capitalize on all that handsome and deliciousness.
More hilariously, Mike is now being referred to as "handsome and delicious" by other people who have heard us say it a few times.
But if you want the real inside joke, "Nuclear Chowder" refers to "explosively delicious" marketing. Guess it's catching on.
Why A Book?
It started as one or two blog posts and a few weeks later Mike ended up with 190 pages of marketing goodness.
But he didn't really write it to sell it (though selling a few copies wouldn't hurt!) He wrote it for potential clients so they would know exactly how he works. He wants people to know what his methods are and how he can help them grow their business and make more sales.
So what IS the Nuclear Chowder Method?
Mike calls it a "roadmap" or "blueprint" or [insert your buzzword of choice here]. It's basically a process that you can put into practice so that you can earn more business.
What it's not is a get rich quick strategy. There are no tricks and no schemes and no magic. In fact, Mike says it's nothing that hasn't been said and done before. The problem is that too many business owners are running around "trying things" without understanding the fundamentals of marketing. They don't have a process, haven't set up a sales funnel, don't have a marketing system.
And that's what his method will teach you.
Mike doesn't talk in abstractions or concepts. He gives you real, actionable tactics that you can use to build your own strategy. In fact, he has used this method to grow multiple businesses over the year and even turn around a struggling one into a super profitable enterprise.
Skip The Fads
Mike says that no fad will make you money unless you've got the basics in place. If you've listened to our conversations about Periscope you know we completely agree.
The question is not "Should I jump on this trend?" but rather "Does this trend fit into my marketing system?"
If you have a fundamental marketing process then you'll know what fits and what's just a distraction.
Don't Be Afraid To Ask For The Sale
It's a common problem, especially online and on social media. Where some people are all about self-promotion, many are still afraid to actually ask people to buy stuff.
There is a common drumbeat that you're supposed to give stuff away, do things for free, and that's how you build your business.
A lot of people I've been listening to online have been asking the question, "When is it ok to charge for something?'
My answer is: NOW!
Giving stuff away for free is called charity.
But even if you're ok with charging for your products and services, you still have to sell them. You can't be afraid of actually asking for a sale.
Sadly, sales has gotten a bad rap and nobody likes to seem "sales-y". But unless you actually sell, people are not going to buy.
Your Customers Need You To Make Money
Think about it like this: if you don't make enough money then you can't stay in business and that will NOT serve your customers.
Mike tells the story of his martial arts school, how it started out in a gross basement that always smelled like socks and had hard floors.
But as he began to make sales and market the business, they started making more and more money.
So what did they do?
They got a better space. The bought mats so the floors were not hard and nobody got hurt when falling down. In a nutshell, they provided better service to their customers.
None of that would have happened without making more money – and without making more sales.
Content Marketing Is Old News
Now, we're not suggesting it's on the decline, but what Mike is saying is that content marketing has been around for a very long time. The only thing that's changed is the buzzword used to describe it.
It used to be called "writing" or "telling a story".
Writing a blog post to answer your customers' questions is content marketing. Or just… writing.
The point is that you don't need to get overwhelmed by buzzwords. You need good fundamentals and you need to know how to talk to your audience, answer their questions and tell them the stories they'll love so they can connect with you.
Money Loves Speed
This is one of Mike's favorite sayings and one that I have the most mixed feelings about.
The idea is to stop trying to get things perfect and just get it out there. Stop worrying about getting it right and just try something.
And I'm perfectly on board with that. There comes a point when you have to do something. And it doesn't have to be perfect. Unless you get something out there and do it fast, you will be left behind. The longer it takes you to do something, the longer you have to wait to make money.
Don't be afraid to fail.
Where it falls apart for me is when people put things out that are obviously lacking in quality. There are some well-known marketers who make a whole ton of money and don't even bother to proofread their sales letters. The argument goes that if the message is great, the delivery doesn't really matter.
In fact, someone Mike knows gets better results with mistake-ridden sales letters. Go figure.
Call me crazy but I can't get on board with putting out content that isn't polished, even if it makes more money. I think you can have both – polish and speed.
The bigger point is, get your content out there. Make it good, make the message strong but don't obsess about it. Better to get something flawed out there with the potential to make you money than to wait until it's just right.
Content is also the core of SEO
I'll make this easy for you: you can't do SEO without good content.
If you want more, you'll just have to read the book.
Get A Free Book
We're giving away a free copy of the book to the first five people in the United States who post a message on Facebook or Twitter and mention Ralph and Mike with the hashtag #handsomeanddelicious. Get to it!
Your Marketing Action Item
From Mike: buy the book! (Hey, Mike knows how to ask for the sale.)
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Direct download: 0145-get-more-leads-customers-and-profits-with-the-nuclear-chowder-marketing-method.mp3
Category:marketing -- posted at: 12:00am EDT