Tue, 15 March 2016
We Have The Best SuperFreds
Just recently one of our favorite listeners sent us the most amazing gift – a Cuisinart tea brewer that lets us set the perfect temperature for any kind of tea we could possibly want. It’s gotten quite a workout since arriving on our doorstep from the wonderful Nadia Bracken and we don’t know what we did to deserve it, but we definitely appreciate it!
We think we’ve converted her to be a Simpson & Vail fan, too, which is icing on the cake – or honey in the tea, perhaps.
Thank you, Nadia, for bringing the hotness – literally! And while we’re on the topic of tea, don’t wait another second before you try SV’s Beatrix Potter blend. If you like chamomile, this is the perfect treat.
Speaking Of SuperFreds And Tea…
Our friend Cyndi (code name) Chamomile over at Simpson & Vail forwarded us yet ANOTHER email from the same persistent marketer we made fun of on one of our recent episodes. If you missed it, the emails started out as standard automated marketing then got more and more annoying as the sender apologized (rather unapologetically) for persisting.
In this latest installment, the sender helpfully tried to make responding easier for Cyndi, by asking her to respond with a single letter – A, B, C or D – where each letter represented a different response.
A. I’m busy but check back
B. I’m not interested… and so forth
We suggested she respond with “E” – I’m too busy making fun of you to respond!
We Asked, Mike Answered: Does Automated Spam Marketing Work?
In a recent episode we challenged Mike Brooks to find out whether persistent, pushy, obnoxious email marketing works – and why. You’ll have to listen for the full humorous effect but Mike’s answer boils down to: it works because people send out such a massive volume of emails that even if a fraction of a fraction of them turn into money, that’s still a lot of money. Plus if aggressive spam marketing didn’t work, people wouldn’t bother doing it, would they?
Thanks to Ian Anderson Gray for his dramatic reading of Mike’s reply.
You Know Who Else Markets Aggressively? Jehovah’s Witnesses.
They do it via a different medium – door-to-door rather than inbox-to-inbox – but it’s the same concept. Nag, nag, nag until someone reacts.
We’ve been asked to be removed from their list myriad times but somehow they always end up on our doorstep on a Saturday morning trying to sell their brand of faith.
This isn’t a commentary on the faith but rather the way it’s marketed, and that’s aggressively, persistently, with complete disregard for the “unsubscribe” option.
We wonder: does that damage their brand? Who decided this was a good way to market, anyway? And how well is it working out? Maybe it follows the same premise of spam email marketing. Flood enough inboxes and someone is bound to buy. Knock on enough doors and someone is bound to convert.
For Ian, he says that aggressive recruiting is not appealing. Like everything he does, Ian prefers the “relationships first” approach, whether in matters of business or faith.
We’d love to have a Jehovah’s Witness on our podcast to talk about their branding and marketing – would you listen?
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