Thu, 17 March 2016
The Inside Scoop On Speaking Gigs
Today we’re joined (again!) by our second favorite Brit and Chief Executive Research Dude Ian Anderson Gray because he recently spoke at a conference called Social Media Summit Ireland and we want to hear all about it.
Paid Or Unpaid?
We talk a lot about not doing stuff for free, and that can include refusing to speak at an event if you’re not paid to do it. But there are some pretty big events that don’t pay speakers, and yet they seem to get great speakers every time. How is that possible?
The thing for Ian is not so much what the literal dollar amount is, but the long-term benefits of participating in the events.
Ian says, “It’s all about connecting with other people. You never know what’s going to happen.” Ian has built relationships, engaged in masterminds with people he has met and developed a referral network that has contributed tremendously to the growth of his business.
So even though he didn’t get paid for the event, he did profit from it – not just financially in the long term, but personally, professionally and emotionally. He got a lot of value out of sharing ideas and learning from other people. And, as Ian admits, it was fun!
Fun Is Underrated
Ian says something we agree with wholeheartedly, and that’s that sometimes we all take ourselves too seriously. We do our jobs seriously and take our competition seriously and sometimes lose ourselves in things like process and progress and productivity.
But going to an industry conference can be a great opportunity to meet new people – especially those you may only know online – and have some fun. Sometimes it’s what happens in between the sessions and after hours that makes the biggest impact.
And since we mentioned competition… we also agree that people who work with the competition are far more successful than those who merely compete. In our business, we’ve gotten referrals from people who would be considered competitors, and we’ve referred business to them. Because not every client is right for every person and not every job is right for us – or you.
So even if you’re not attending a conference, it’s a good idea to think about how you can tap into that power to grow your own business, whether through networking, masterminding or just being a good human.
Travel Takes A Personal Toll
This all sounds amazing but it makes us wonder how Ian balances his international speaking with work and family. It’s true that all that travel can be tough. Ian misses Helen (our first favorite Brit) and his kids. He doesn’t want to miss time with them growing up.
It’s also time consuming. All those days and hours he’s travelling are days and hours he isn’t doing any client work.
So Ian has decided to limit his speaking to a certain number per year so that he can do what he loves – teaching and speaking – and still be with those he loves – his family.
We knew that guy was smart!
Why Are You Speaking?
Ian says that you have to be honest with yourself about why you’re speaking. And whether it’s even right for you. But you may not know that unless you actually do it. The day before his first speaking engagement, Ian says he was a nervous wreck. He had no idea why he had agreed to speak in the first place.
But once he got in a groove on stage, he realized that he loved it. He loved making people laugh, communicating and educating. He still gets nervous but he says that if you’re not nervous – if it’s too easy – you probably don’t care anymore and should reconsider why you’re doing it. Being nervous can actually help keep you on your game.
Links & Resources
Direct download: 0179-ian-anderson-gray-on-the-business-and-personal-sides-of-conference-speaking.mp3
Category:business -- posted at: 12:00am EDT